Game Preview: Blue Jackets vs. Flyers (Game #8)
October 25, 2010While We’re Waiting…
October 26, 2010[youtube=http://www.youtube.com/watch?v=cdtejCR413c&feature=player_embedded]
Whether it’s the halls of St. Vincent-St. Mary or a depiction of downtown Cleveland and the “We Are All Witnesses” campaign coming to an end, the new LeBron James Nike commercial is bound to be the talk of hoopheads everywhere as we head into the 2010-11 season.
Nike, per usual, does an excellent job at taking a situation and turning it into something positive for one of their clients. The company even went as far as to poke fun at one of their own past commercials featuring Charles Barkley, but allowing James – their current client – to verbally 0ne-up one of his biggest critics (complete with a donut with pink icing).
Set from the stage of what is to be the night of The Decision, James reflects on all of the criticism of the past summer. From having his “Chosen 1” tattoo removed and calling himself a “championship chaser” to not listening to his friends and embracing the role of a villain.
“What should I do?” asks James. “Should I be who you want me to be?”
48 Comments
You should “not be a [penis].”
You really want an answer to that question Bron-Bron?
“Stop being a (edited).”
I could have saved them millions in air time with one simple message.
You should shut the **** up already.
What should you do, lets see:
1.) Explain how long you, Wade, Bosh had this all planned out
2.) Explain why you quit in Celtics series
3.) Explain what happened to the “elbow injury”
4.) Explain whether you call Delonte “dad” or just “my mom’s boyfried”
@ number 4.4 bahahahha
Brilliant marketing and a fantastic commercial.
But LeBron was always aiming toward the goal of “global icon”….He was who he thought we wanted him to be. Until he decided he didn’t have the heart to finish “who we wanted him to be” and suddenly became this “inquisitive rebel” we see in the commercial.
It’s a shame the most talented player in history doesn’t have the heart to match his talents.
Be who you want to be ‘Bron.
Just know you’ll never be the greatest.
I know what LeBron should do… Unfortunately, the good folks at WFNY would not want me to spell it all out here on this message board…
I just wish that the egotistical, narcissistic, shameless self-promoter that is LeBron would learn a little bit of class and humility.
@6 – I agree, another great Nike commercial and a spin for their client.
It’s over but they need something to make lbj look like the one being picked on here and save one of their biggest sellers of shoes.
In the end for Nike, it’s all about the shoes.
It’s hard to watch this and not see the machine in his words.
I’m actually really impressed by that commercial. It’s at least an acknowledgement of all the criticism he’s taken.
I hope to god I’m not coming around to his side of this…
I should make this commercial that Nike needs me to make so I can regain my popularity and, in turn, their profits
@9/Turk:
Acknowledging criricism doesn’t require ‘considering’ it. The commercial is well done. However, it overlooks one really important problem: Once you’ve done something [poopy] to a group of people, the correct answer to the question is ‘apologize.’. Failure to do so, especially when paired with a commercial designed to mock the feelings of those you hurt…not all that awesome. Failure to apologize after acknowledging criticism allows the inference that you are (emphatically) not sorry.
Shoo me wif cho werts?
Al Jolson just called and wants his act back.
I realize what’s got the ear of the sports world but we need to stop empowering him.
I dont even want to know what Nike pays their advertisement firm, but it should be a helluva alot. Needless to say i wouldnt pee on LeDiva if he was on fire, but that commercial is extremely well done, and well played on his part, even if he was only reading words put in front of him.
You should go F-yourself you arrogant A-hole. We are all Witness to your colossal collapse in the playoffs. Can’t wait to see what the next injury is that you suffer from when your next collapse happens, an elbow, a knee, wrist…who knows but we in Cleveland will all be Witness and laughing when you fail!
What should he do?. Probably win multiple titles or he will go down as the biggest letdown in NBA history. 7 years and counting without one title.
u should go F— yourself
If you have to ask, then you just don’t get it.
What should do is ACT LIKE A MAN. What pisses me off about this commercial is that Lechoker still does not accept any blame or accept that he did something wrong. As if all of his decisions were justified, “What should I have done? I was just listening to my friends. It wasnt my fault. It was your fault.”
Complete and utter douchery
He should give a bunch of his own money to the Boys and Girls club (or a similar cause), and not just the TV show profits.
hey whatta ya know, Fredo Corleone made a commercial trying to make it “ok” that he’s a traitor. time for that fishing boat ride Bron Bron
i HATE HATE HATE that they completely exploit the words of the great Maya Angelou.
i love the dig at barkley.
overall, i think this commerical tries to go all Eminem in 8-mile – say all the stuff the haters can say before they say it. or in some cases, after. regardless, i really don’t think this is a very good commercial. It panders to a mainstream audience that is unfamiliar with who he really is, and completely spits in the face of clevelanders.
“should i admit that i made mistakes?” Yes, #6, you should. Too bad you didn’t take a stand in that commercial – THAT in itself would have made it a great commercial; a simple yes or no to answer that question. instead, it’s just another cliche from Nike.
Maybe this dude finally realized how much this has tarnished his image, and now his feelings are hurt. Oh well. At some point you gotta realize you can’t sh#t all over people and still have them eat out of your hand.
So when I write this, I See 23 comments. That is not acceptable. Ergo…one more.
All about marketing.
I vote for “just disappear.”
We need to create a commercial that says what should we the fans do???
A) Ignore LeQuit
B) Stop buying Nike products and everything else he promotes
C) Stop watching ESPN and all their BS
D) Ban the NBA for letting players and teams pull this crap…..I think we all stopped stacking are teams when we were in 4th grade.
E) All of the above
Obviously E
I dont like that ad. It just bugs me. Its like a joke to him. All people ever wanted was answers, the truth. He has failed tell the truth and manages to just dodge answers, whether it be just not answering or not having someone with the balls to ask him a tough question. He cannot change the past, he cannot change “the decision.” That was a ill-advised move and now the only thing to do is answer questions… but it wont happen.
In order:
Say you’re sorry.
Yes.
OK.
Sure.
Say you’re sorry.
Huh?
Yes.
Say you’re sorry!
No point…
Who cares about shoes?!
Yes you are!!
No, be honest.
OK, accept the villain role, but realize you brought it upon yourself.
Your friends BLEW it. And yes, sometimes you DON’T listen to your friends.
PLEASE NO DUMB TV LESSONS OR DUMB POEMS
Just say you’re sorry, and acknowledge you blew it.
For what it’s worth, I hope someone more talented than I spoofs it like I just wrote with clips of him choking, of hurt Cavs fans, and from The Decision.
wow, I didn’t think I had enough hate and irrationality inside me to seriously wish for someone to have a career ending injury, but it just happened.
I’m personally rooting for a 5 year lockout.
I find this commercial to be extremely condescending on a number of levels but mostly because it basically acknowledges that LeBron’s “love” of Ohio was shallow and one-sided.
“Should I tell you how much fun we had?” What is that supposed to mean? This is the kind of statement a guy makes when he breaks up with his girlfriend he never intended to marry and never really cared about it. It brings up the same exact bitter emotion that I had seconds after he announced he was taking his talents to South Beach.
Just Apologize.
Here’s hoping he disappears! Cleveland fans know he’s good at that especially this seasons playoffs.
So much of our anger would have been subsided if one of the first things he did was just ACKNOWLEDGE the existence of Cavs fans and apologize that he didn’t help us win a championship.
The only reason he is spinning this stuff now is to make him look like the victim.
And there are suckers out there who will believe him and buy his ugly shoes.
@27
Vitamin Water ‘XXX’ is by far my favorite drink, but I haven’t had one since before “The Decision.” I’m on board.
Vorax (#14) wins.
More narcissism on display. When he’s not playing the race card and the victim card, he’s pretty good at playing the self-pity card.
the commercial does a great job of making lebron seem like a victim – again. he is always a victim, in his eyes. oh poor lebron – cant please everyone. everyone wants him to be like how they want him to be, and he cant be himself. boo hoo hoo!
look – lebron can be himself all he wants. just dont complain when “being yourself” comes across as being an egotistical self-centered jerk, and then people complain about it.
I think LBJ needs to get over it but seriously everyone spew away, get it out, lets get this over with, it’s old!
hmm… here’s what would I like Lebron to do…
1) Explain what happened with the Celtics series, they blew them out in Boston by 29 then decided to go on cruise control.
2) Apologize for “the Decision”
3) Play basketball
After that, I’m happy to let #6 do his thing in South Beach. I’m a Cavaliers fan but wish nothing but the best for my fellow Akron natives. If Lebron hadn’t been drafted by the cavaliers, I think a lot of this would be moot.
Let’s be honest, we can hate the man, but Nike did it again. They’ll manage to redeem him and Tiger at roughly the same moment in time, and I’m not sure thats a feet any other company can pull off but Nike.
At the end of the day, the man is still one of us. And by one of us, I mean a flawed and broken human being who at the end of the day needs approval and acceptance. Although he has been blessed with enormous God-given physical gifts, you can clearly see LeBron still needs this acceptance. It is called pride, we all have it, and we all need approval in some shape or form. Any one who is honest can not deny this.
With all that being said, I am a lifelong Cleveland sports fan and I will miss LBJ greatly. Yet, at the end of the day life goes on, with or without him. If he did not want to be here, better for him to go then to put us through another 3 years of faking it and handcuffing an organization. I wish him well.
I say, good for LeBron to do what he believes will make him happy in the end. I hope along his journey though, he realizes that ultimately, striving to attain happiness and fulfillment is futile. He will never fill the eternal void that we all have in our hearts.
Lasting fulfillment can only come from One Source. Whether you believe that or not is between you and…
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“Whether you believe that or not is between you and . . . Jim Rome?”
I think that everyone just needs to shut up about LeBron. Do you people honestly have nothing better to do with your lives then sit around and comment of a stupid website about a GOOD basketball player. The only reason you’re mad now is because the cavs are gonna suck.
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