The first thing you’ll notice is the name. No historical archetype. No bleacher-based percussion. No flaming body of water.
Great Lakes Brewing Company’s beers have a tried and true history of being tied to hyperlocal events and individuals, but their latest—an American-style IPA full of Lemondrop hops, lemon peel and all kinds of hops—is accompanied by the most inconspicuous name of them all: Great Lakes IPA.
While Burning River and Eliot Ness and Rally Drum are adorning shelves across the Midwest, Great Lakes IPA pays homage to the longstanding local brewery’s transition to being employee-owned. The label, rather than an artistic rendering of a flame-engulfed Cuyahoga or a fedora-clad gangster, features real GLBC employees who are now owners of the renowned brewery.
Concocted and released just in time for the best kind of happy hours in Cleveland—the outdoor variety located on patios throughout E. 4th street or those lacing the Cuyahoga River in the East Bank of the flats—Great Lakes has partnered with Waiting For Next Year to provide readers with some swag to help bring in the summer months.
To enter the contest, all you need to do is comment below with your ideal happy hour. Location? Brew of choice? Amount of TouchTunes credits required?
At the end of this week, we’ll randomly choose one reader/social media follower to receive their own Great Lakes gear, including—but not limited to—a GLBC IPA shirt and GLBC-branded bottle opener.
After commenting, check out the new Great Lakes IPA or the beer of your choice on Instagram following or Twitter @glbc_cleveland, or by visiting the brewery’s beer finder to find out where GLBC is available: http://www.greatlakesbrewing.com/beer-finder.
Good luck, WFNY hop heads!