The Cleveland Indians entered the 2016-2017 offseason with momentum. With a thrilling ride to Game 7 of the World Series coupled a talented roster unlikely to lose any substantive talent, Cleveland once again infatuated with the organization.
For the Indians, the optimism generated in the postseason has translated to significant growth in offseason ticket purchases. The Indians provide numerous avenues to purchase tickets in various volumes with savings throughout the year, where the sooner you get in, the better the value. As Christmas nears, for example, the Indians annual “Holiday Six Packs” have hit the market.
To date, the Indians have sold three times the number of Six Packs that they had sold by this time in 2015 according to the team. Further, with 26 days til Christmas the Indians have sold 14 percent more Six Packs than they did all of last offseason.
This boom in Six Pack purchases is emblematic of Cleveland’s interest in its baseball team and the experience the organization has cultivated. In regard to season-ticket sales the Indians have seen prodigious gains an 84 percent increase in new sales versus all of 2016. New accounts are up 123 percent compared to 2016, and full-season equivalents are up 7 percent over last offseason.1 All of these metrics result in a total season-ticket holder increase of 25 percent. This is coming off a season which had attendance growth where the Indians per game average increased by almost 2,000 people.
“We’re excited with this positive momentum and that our fans are getting ready for the 2017 season as we look to follow up on 2016’s incredible success,” said Joel Hammond, Indians Assistant Director of Communications. We continue to identify ways to make the experience at Progressive Field as enjoyable as possible for fans at the ballpark and share our fans’ excitement to get the 2017 season started.”
The part about this that bodes best for the Indians is while they have made significant gains already over the season ticket purchases of 2016, they have the rest of the offseason to tack on to this growth. While many were lured into their season ticket purchases by playoff priority and the shot at attending at least one of the World Series games, one of the Indians consistent sales periods remains on the calendar. Opening Day is a rite of passage for Indians fans, a city-wide holiday where fans young and old unite in jackets and hand warmers, to recount their favorite scenes of Major League and celebrate the beginning of another baseball season with 35,000 of their closest friends. Opening Day ticket access is a huge boon to Indians fans, annually the most important ticket all season, and one that is almost as hard to purchase as a playoff ticket. The Indians provide priority access to Opening Day tickets to partial season-ticket holders and to holiday Six Packs purchased prior to December 23. This incentive promises to be the basis for even more multi-game commitments from Indians fans, dwarfing that of last offseason.
For the Indians, the increase in season ticket holders and partial season ticket holders is a large step forward in raising the attendance base, providing a floor for that April day game when it is 45 degrees and the walk up crowd is sparse. The team has spent the past few offseasons making Progressive Field and and The Corner, one of the hottest spots in Cleveland. Attendance has been a never-ending conversation over the past few years, but the conversation can become an increasingly positive one with these latest additions.