Joe Haden tops jersey sales since NFL Draft

Want to see the power of branding first hand? Cleveland Browns cornerback Joe Haden tops the list of nationwide NFL jersey sales since the NFL Draft. Also breaking the top 10 is teammate Donte Whitner, who came in ranked 10th. That’s right: Two Browns players rank among the 10 best-selling jerseys—in the whole country—since the draft concluded on May 2.

According to The Jersey Report (via NFL Retweet), the rest of the top 10 includes a lot of names you’d probably expect to see:

1. Cleveland Browns CB Joe Haden
2. New York Giants WR Odell Beckham Jr.
3. Philadelphia Eagles RB Demarco Murray
4. Denver Broncos QB Peyton Manning
5. Indianapolis Colts QB Andrew Luck
6. Tampa Bay Buccaneers QB Jameis Winston
7. Tennessee Titans QB Marcus Mariota
8. New England Patriots QB Tom Brady
9. Buffalo Bills RB LeSean McCoy
10. Cleveland Browns S Donte Whitner

It’s interesting to note that Marcus Mariota topped the list of jersey sales for the month of May, when Joe Haden was ranked 16th. That means Haden’s 15-spot jump occurred entirely over the month of June.

So, what could have caused this surge in sales? Let’s talk about it.

Cleveland Loves Joe

Browns fans have been taking to Twitter in droves to share their excitement for the upcoming season—and for the team’s new, “oranger” jerseys.¹ And, since Joe Haden is a fan favorite, season after season, it should be no surprise that his jersey is, too.

@joehaden23 @DonteWhitner Came home from lunch to find a wonderful package! Less than 10 weeks away! #Believeland pic.twitter.com/uAg7BQI2Dx

— Jody M (@jdawg19534) July 6, 2015

@NFLRT @DICKS Hell yeah! @joehaden23 @DonteWhitner #DawgPound pic.twitter.com/u3859d7Mym

— Holly (@lovethebrowns1) July 7, 2015

And, Joe Loves Cleveland
Whether he’s sitting courtside at a Cavs playoff game, or holding court at a nightclub on West 6th street, Joe Haden is a man about town. Always decked out in Cleveland gear and a wide smile, these public appearances can only help boost his surging popularity.

https://twitter.com/cavs/status/610981920080568320

The End is (Almost) Near

I’m talking about the end of the offseason. The Browns’ regular season kicks off in less than 70 days, and training camp begins at the end of the month. While we’re still in the dead of summer, football will be back before we know it. And, with the Cavs season over and the Indians season (kind of) dragging on, who could blame us for being ready—and excited—for a little football?

1. The brown, of course, remains unchanged. [↩]