The Cleveland Browns logo unveiling was a bit like Y2K. There was a ton of hype, but in the end, not a whole lot of excitement. Also much like Y2K, it’s a major relief for most fans of the orange and brown. In the end, the Browns changed the color of orange and updated their dawg logo in a continuation of referring to the entire Browns fan-base as the “Dawg Pound.”
The primary logo will largely remain the same, though the orange is indeed darker and the facemask has been made brown. The team’s secondary logo (pictured above) is a rebranding of the pound.
Fans of the Browns have been on edge for the last week as word trickled out surrounding the new logo for 2015. Given that the team is planning on unveiling new uniforms for the coming season, the entire re-branding efforts have been a subject of speculation for much of the last several months. The new logo—which will represent the teams on all broadcasts, standing graphics and more—has widely been considered the first step in these endeavors.
The entire logo change is documented below:
“In redesigning our uniforms and modernizing our logos, our primary focus was honoring the Browns’ cherished history and recognizing the transformation of Cleveland,” said Browns President Alec Scheiner via press release. “As always, we spent significant time engaging with our fans during this process and took a very methodical approach the past two years to determine certain core characteristics symbolic of our great city. We are thrilled with how these translate in our logo and uniform and embrace the opportunity to fully share that with our fans in April.”
Related: A Prelude to a Logo