Cleveland Browns Week 8 Winners and Losers
October 27, 2014Jordan Cameron to undergo NFL concussion protocol
October 27, 2014Joining Beats by Dre and countless others in the excitement that is LeBron James’ first home game as a member of the new-look Cleveland Cavaliers is Sprite with their latest commercial.
“LeBron James’ First Home Game” draws upon the standard visual rhetoric of Akron, Ohio, Cavalier clips and affect-adding voiceovers. It features “I Bet My Life” by Imagine Dragons and includes the clutch line “They say home is where your heart is. My heart is here—it’s always been.”
While it’s a shame that James’ contract with Sprite effectively disallows him from being in one of Kyrie Irving’s Uncle Drew spots, it’s another reminder that the Cavaliers have two nationally known stars who will be on the television an awful lot this coming winter, not including when they’re on the court.
Get pumped, Cavs fans.
8 Comments
I’m waiting for a Strickland’s or Swenson’s commercial…
Or maybe a Whitey’s Booze N’ Burgers commercial.
He’ll only win me back when he does a commercial for the The Big Q, dagnabbit!
In all seriousness, Thursday is going to be the biggest opening night in CLE since the Browns return. Expecting better results, though!
I love the smell of capitalism in the morning!
that was a pretty nice commercial. Shot like a film, for sure.
I had a whole Cavaliers introduction for opening night planned out somewhat similar but on a major scale. It included the new Cavaliers, all the Cavaliers as well.
smells like … victory.
Bring back Delonte!
Vince Young is the real winner!