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September 16, 2014When Cedar Point promised to name a roller coaster after LeBron James if he were to return to Cleveland, odds are they did not factor in the costs of placing the name of one of the world’s biggest personal brands on a plot of intertwined steel. Alas, roughly 10 weeks after The Essay was penned, the Sandusky, Ohio amusement park held to their promise—but with a slight amendment.
It’s time to make good on a promise – and it’s bigger and better than expected.
Earlier this summer, the park sent out a now-famous tweet stating that it would rename one of its coasters “King James” if LeBron James returned to Ohio. That outcome is now known. But the “ball” was back in the park’s court.
Today, Cedar Point announces a joint decision with the LeBron James Family Foundation on a multi-year partnership which includes benefits that go far beyond renaming a coaster.
The highlight of this new partnership will take place next summer when Cedar Point hosts all of the kids who are actively involved in the foundation’s “Wheels for Education” program and Akron I PROMISE Network for a day of fun with their families in the program’s annual “I PROMISE Family Reunion” event. Additionally, next spring, Cedar Point will hold a first ride auction with 100% of the proceeds benefiting the LeBron James Family Foundation.
Just a year ago, Cedar Point was named the World’s Best Amusement Park by Amusement Today Magazine. There was some speculation that the park would re-name The Mantis—a stand-up roller coaster that is being removed later this fall—as a way to live up to their promise, but only for what would amount to roughly five weeks. The route chosen by the path will not only last longer, but benefit way more people than any naming rights would have ever done.
9 Comments
All I have to say is
THANK GOD they got rid of the Mantis
They should rename the Demon Drop –> “The First Lebron Era.” It takes what feels like 7 years to get to the top, but just before you actually get there, without warning you go plummeting back to Earth.
“Ball buster” indeed.
LeBron knows this is way better for his PR than having a coaster named after him.
dude ….. demon drop is gone
looks like LeBron is taking his talents to Cedar Point Beach.
https://www.cedarpoint.com/rides/Fun-on-the-Water/The-Cedar-Point-Beach
Mantis? I was told the Corkscrew was being renamed and torn down! I’m cutting my sources off.
This article is very unclear – are they still naming a roller coaster the King James? Which one?
All I read was that the Mantis is being taken down for the next “big” ride. The Corckscrew is pretty old (yet a classic) so I would be kinda shocked if they took that one out.