Progress Report: Terrelle Pryor
September 16, 2010Counting on Matt
September 16, 2010For several years, the city of Cleveland paid homage to one singular athlete as LeBron James’ “Witness” campaign image was placed on the side of the Landmark Office Towers (commonly called the Sherwin Williams building) across from Quicken Loans Arena. Going forward, the company that hosted the giant Nike advertisement plans to pay homage to the entire city as it has submitted the above image for city approval.
Instead of a basketball player tossing chalk, the banner would show illuminated skyscrapers as seen from the Cuyahoga River. Above them, the words “Our Home Since 1866. Our Pride Forever.” In one lower corner is the Sherwin-Williams name and logo.
“As we talked about the opportunity to put something up there, we thought about celebrating Cleveland,” said Ellen Moreau, the company’s vice president of marketing communications. “There are so many great things about Cleveland, so many reasons to be here. We’re just really proud to be in the city.”
Unlike other citywide advertisements (most recently, Cliffs Natural Resources) that have seemingly taken shots at James’ departure from the city, Sherwin-Williams states that their idea is more of a celebration of the city than a jab at an individual. The only commonality (you know, aside from the black and white nature of the image with the message font centered above in all capital letters) would be the location.
The banner would be placed in the same bracket that once hosted the James “Witness” banner and would be identical in size. Though Sherwin-Williams owns the building, there is a citywide policy against billboards downtown that would require approval by city planning officials.
17 Comments
That’s a tasteful sign. Hopefully they approve it.
I still don’t understand why billboards are not allowed downtown, just seems a bit odd to me.
Like this one though and hope it gets approval.
I’m a huge fan of the proposed billboard. I really enjoy the fact that both of our buildings are on it.
It wouldn’t be as classy but why not something from this site instead. http://www.mrslebronwade.com/
that’s pretty dumb. why would you need a picture of cleveland? it is cleveland? thats like getting a tattoo of your face on your forehead.
I agree with 216in614. This seems a bit redundant. If anything, Sherwin Williams should modify their “cover the earth” logo so that the paint is covering the cleveland skyline.
Have you ever considered the slogan and logo for Sherwin Williams? “Cover the Earth” with red paint on the globe. It looks like they are planning to take over the world…
I love it. Great idea.
I like the billboard. Hope it goes up.
While I kind of agree with 216in614, I do see the reasoning behind it – the motivation to move forward and be proud of what we have, not wallow in what we have lost. I would absolutely hang that poster on my wall if anyone knows if/where it can be bought.
@JNeids – I second!
Classy banner. I like it…I would hang a copy of that in my basement…
I like it a lot!
It’s celebrating the city that the company has called home since 1866. Sadly, there are not a lot of companies in the US that can say that anymore.
As for the “Cover The Earth” logo… just sounds to me like they want to re-paint and freshen up the world… what’s wrong with that?
I dig it, get on it politicians
Or just don’t put anything there. Its a building anyway who cares.
What is wrong with you guys? I love it. Because I love my city, and I love the gesture, especially in what it would be replacing.
@2, billboards are ugly, that’s why you can’t put them up everywhere. There are some states in Australia that have ZERO advertising along the roads, and you can appreciate the natural beauty and scenery a whole lot more.
I’m using this for my computer background, probably forever… and yes, I would put one up in my house too.
Also, I wish Sherwin Williams would agree to changing the date from 1866 to 1796, when Cleveland was founded.
Love the poster, and love Sherwin Williams’ committment to the city. The date change would be nice, but the point is to advertise for Sherwin Williams, not just be a cool poster of Cleveland.