Say what you want about Lamar Ball, but know that his son, Lonzo, will gladly be in on the joke. In a new commercial from Foot Locker titled “Father’s Day,” NBA prospects De’Aaron Fox, Jonathan Isaac and Jayson Tatum reminisce about the bonds they share with their fathers and reflect on memories, including playing one-on-one in the driveway or traveling to high school basketball games. The spot then cuts to Ball who describes the first time his dad went HAM on a head coach for “not getting him enough touches,” trademarked his name, and would later go on a notable sports news show while shouting back and forth with the host about how he was already better than the reigning league MVP.
“The NBA Draft is a milestone I’ve been working toward for a long time and it’s exciting to celebrate it with a Foot Locker commercial,” said Ball in a press statement. “I loved last year’s spot with Ben Simmons and D’Angelo Russell and I love how they give us players the opportunity to make light out of things. It’s been a big year for my family, and I know we’re just getting started. My dad and I both love the humor of the spot and I’m glad I got to have a little fun around the topic before going to the league.”
The spot will air nationally on ESPN during the live broadcast of the 2017 NBA Draft on June 22 and is part of Foot Locker’s “Approved” platform, created by worldwide agency BBDO.