Cavaliers, Multimedia

Nike Basketball unveils it’s “Flip the Switch” collection (Pics)

  • LeBron 14 LeBron James Flip the Switch Nike Basketball

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  • LeBron 14 LeBron James Flip the Switch Nike Basketball

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  • Kyrie Irving Kyrie 3 Nike Basketball Flip the Switch

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  • Kyrie Irving Kyrie 3 Nike Basketball Flip the Switch

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We’ve been hearing for weeks that the Cleveland Cavaliers need to be able to “flip the switch” in advance of the playoffs, taking their dismal, lackluster results of the last week and exhibit an entirely new focus through April, May and June. While it may be a complete coincidence, the folks at Nike Basketball have unveiled a collection specifically for the playoffs. It’s theme? You guessed it: Flip the switch.

While signature athletes Kevin Durant and Paul George will have their lines replicated in a respective FTS colorway, the shoes of LeBron James and Kyrie Irving are front and center for this activation.

From Nike News:

As the energy for the playoffs builds, Nike Basketball’s Flip the Switch collection spotlights the postseason’s electricity with unique fade patterns and broken Swoosh logos. The four signature shoes for LeBron James, Kevin Durant, Kyrie Irving and Paul George are given common textural elements, but also carry unique traits connected to each respective athlete’s charge to the championship.

Built for James’s explosive style of play, the LeBron 14 features a white and black upper with articulated Zoom Air — the ultimate cushioning system for the four-time MVP and three-time champion.

In Game 7 of last year’s Finals, Irving’s heroic three-pointer sealed Cleveland’s first title. The prolific point guard is equally energized for this year’s postseason run with a dark grey Kyrie 3 that features a multicolor blue and purple outsole with highlighted traction pods.

James’ white and black upper is contrasted with University Red accents and a dual-pane swoosh on the strap. Irving’s Kyrie 3 also has a dual-pane swoosh, though split horizontally as opposed to James. The sock liner and midsole also feature multi-color accents reminiscent of the “grape” Jordan colorways that were incredibly popular with old school, Starter jacket-wearing Charlotte Hornet fans.

The four-shoe Flip the Switch Collection is available globally May 5 on nike.com and at select retailers. James’ LeBron 14 will retail for $175 while the Kyrie 3 will retail for $120.

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