While Under Armour is slipping and Adidas is trying to grow in the basketball space, it’s Nike’s Kyrie Irving signature model that is the most sold performance sneaker in today’s sneaker landscape.
Aided by it’s price point (adult sizes start at $120 compared to other performance sneakers that creep closer to $200), bevy of colorways, and the fact that Kyrie Irving is 6-foot-3-inch dragon slayer on the basketball court, Irving’s third signature shoe continues to be a hit in both adult and grade school sizes. In a business segment that has struggled in recent years, Irving’s shoe is easily the brightest spot.1
Compared to the previous two years, Nike has issued fewer colorways of Irving’s sneaker, but each release has been met with plenty of fanfare. On Christmas Day, Irving’s sneaker was a surprise release in a “Samurai” colorway which sold out in seconds. His “BHM” (Black History Month) colorway was the first of the pack—which included signature sneakers from LeBron James and Kevin Durant—to sell out. His Duke-branded colorway was largely sold out the day of its release while the iridescent “Time to Shine” release, which is slated for this Saturday, is expected to do the same.
Not too terrible of news to get on your 25th birthday.
(h/t SOLE Collector)
- Performance running and basketball shoe sales are down in recent quarters as casual athletic footwear has grown. [↩]