Hi, Cleveland! How’s everyone doing? Hanging in there? Overwhelmed by Cavs dissention and snow and our country’s current political state? Me too.
In all honesty, I’ve taken to avoiding a lot of social media as of late. I’m (vocally) quite liberal and also incredibly emotionally charged. One too many posts involving the actions and effects of President Cheeto Monster, and I find myself weeping over my iPad. Lately, the Cavs haven’t been there for me to serve as a happy little distraction. It’s just horrible news bite after horrible news bite—with about a foot of snow on top.
Taking a step away from inundating myself with all that awfulness has been pretty wonderful… except when it hasn’t been. I’m talking about the times I miss all the other stuff we come to the internet for: Corgi videos, shocking pregnancy announcements (I see you, Bey), and general, all-around amazing stuff shared by our friends and family members.
Such was the case Tuesday afternoon when a co-worker stopped by my office. “Oh. My. God. Have you seen this?!” she squeaked, laptop in hand. She shared with me then what I’ll share with you now, an interactive infographic that measure who has the largest vocabulary in hip-hop:
It’s important to note that I work in the creative department of a marketing-communications agency. We create infographics every day, and often share amongst ourselves other interesting and inspiring examples we find. Never have I seen anything this cool.
Check the full version here. It’s amazing.
Created by Matt Daniels for Polygraph, the infographic measures how many unique (i.e. different) words were used within 85 rappers’ first 35,000 lyrics. From Daniels:
I used each artist’s first 35,000 lyrics. That way, prolific artists, such as Jay-Z, could be compared to newer artists, such as Drake. 35,000 words covers 3-5 studio albums and EPs. I included mixtapes if the artist was just short of the 35,000 words. Quite a few rappers don’t have enough official material to be included (e.g., Biggie, Kendrick Lamar).
I used a research methodology called token analysis to determine each artist’s vocabulary. Each word is counted once, so pimps, pimp, pimping, and pimpin are four unique words. To avoid issues with apostrophes (e.g., pimpin’ vs. pimpin), they’re removed from the dataset. It still isn’t perfect. Hip hop is full of slang that is hard to transcribe (e.g., shorty vs. shawty), compound words (e.g., king shit), featured vocalists, and repetitive choruses.
Matt Daniels, you are doing the Lord’s work. Not only does he offer the option of viewing the results color-coded by region, Daniels also includes plot points for William Shakespeare and Herman Melville as benchmarks. I know what you’re thinking… what?!
Let’s examine some interesting finds among the rappers measured, from the obscure to the expected to the big surprises:
No. 1 – Aesop Rock
I’ll confess two things immediately: I’ve never heard of Aesop Rock before this, and I’m incredibly uncool. I’m assuming those two facts are intertwined. I was intrigued, though, after reading from Daniels that he had originally excluded Aesop Rock from the study, assuming he was too obscure. The Reddit hip-hop community quickly clamored for Aesop Rock’s inclusion, and they were right—he actually scored so far to the right, Daniels claims that the 40-year-old, Portland-based freestyle rapper would be off the chart.
A sampling from Aesop Rock’s “Daylight,” 2001:
Yoput one up shackle me, not clean logic procreation
I did not invent the wheel I was the crooked spoke adjacent
While the triple sixers lassos keep angels roped in the basement
I walk the block with a halo and a stick poking your patience
Nos. 2, 6, 7, 9, 20, and 23 – Wu-Tang Clan
I think the key finding here is that nobody should challenge the vocabulary of any Wu-Tang Member EVER. Four of the top 10 rankings being given to members of the Wu-Tang collective. Raekwon and Method Man, whose averages are lower than other Wu-Tang members, still exceed most artists in hip-hop. One could assume that, given all the time they spent collaborating, members of Wu-Tang exposed each other to their vocabularies, including new words and ideas, gradually building a more sweeping shared vernacular. Ghostface Killah, I had no idea you were so well read.
Nos. 26 and 33 – Busta Rhymes and Twista
Though more often recognized for their speed, Daniels points out that both Busta and Twista are just as lyrically diverse—if not more so—than many of their peers. Unrelated, but I’ll point out the Busta Rhymes leads all rappers for having been spotted by me at The Fountainbleau Hotel in Miami Beach. He also ranks No. 1 for having his body guard yell at me for taking a photo of him.
A sampling from Busta Rhymes’ “Put Your Hands Where My Eyes Could See,” 1997:
Hit you with no delaying so what you sayin yo
Silly with my nine milli, what the deally yo
When I be on the mic yes I do my duty yo
Wild up in the club like we wild in the studio
No. 67, 68, 71, 72, and 83 – Snoop Dogg, 2PAC, Kanye West, Lil Wayne, and Drake
What I found most interesting about Daniels’ research is what became obvious after spending a little time with it: some of the most popular artists in hip-hop were in the bottom 20 percent for lyric differentiation. As Daniels points out, no one celebrates Lil Wayne for the complexity of his word choices. But I expected other names, especially guys like Yeezy, to rank far above average. No matter what West thinks of himself, however, numbers are like buckets: They don’t lie.
A sampling from Kanye West’s “Touch the Sky,” 2005:
Take ’em back to the plan…
Me and my momma hopped in the U-Haul van.
Any pessimists I ain’t talked to them,
Plus, I ain’t have no phone in my apartment.
No. 85 – DMX
Someone has to come in last, right? I wasn’t super surprised to see good ol’ DMX ranked toward the bottom of the list, but I’m not sure I would have expected him to be dead last. I hadn’t considered it, but Daniels points out that though lyrically simple, DMX’s music is memorable for its “raw energy and honesty,” and I definitely think he’s right. Listen to “Party Up” and don’t find yourself enjoying it, I dare you. And to be honest, when it came to DMX, the only thing I thought about was that Vine of the llama hopping to the beat of “Party Up.”
A sampling from DMX’s “Party Up,” 1999:
Y’all gon’ make me lose my mind
Up in here, up in here
Y’all gon’ make me go all out
Up in here, up in here
Y’all gon’ make me act a FOOL
Up in HERE, up in here
Y’all gon’ make me lose my cool
Up in here, up in here
As we get ready to take on this Thursday, let’s look to the energetic wisdom of DMX for a little motivation, Cleveland. No matter what happens today, don’t lose your mind. Don’t act a fool and definitely, whatever you do, don’t lose your cool. But if you want to go all out? I say go for it.
Have a great day up in here, you guys.