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November 30, 2016The Cleveland Indians entered the 2016-2017 offseason with momentum. With a thrilling ride to Game 7 of the World Series coupled a talented roster unlikely to lose any substantive talent, Cleveland once again infatuated with the organization.
For the Indians, the optimism generated in the postseason has translated to significant growth in offseason ticket purchases. The Indians provide numerous avenues to purchase tickets in various volumes with savings throughout the year, where the sooner you get in, the better the value. As Christmas nears, for example, the Indians annual “Holiday Six Packs” have hit the market.
To date, the Indians have sold three times the number of Six Packs that they had sold by this time in 2015 according to the team. Further, with 26 days til Christmas the Indians have sold 14 percent more Six Packs than they did all of last offseason.
This boom in Six Pack purchases is emblematic of Cleveland’s interest in its baseball team and the experience the organization has cultivated. In regard to season-ticket sales the Indians have seen prodigious gains an 84 percent increase in new sales versus all of 2016. New accounts are up 123 percent compared to 2016, and full-season equivalents are up 7 percent over last offseason.1 All of these metrics result in a total season-ticket holder increase of 25 percent. This is coming off a season which had attendance growth where the Indians per game average increased by almost 2,000 people.
“We’re excited with this positive momentum and that our fans are getting ready for the 2017 season as we look to follow up on 2016’s incredible success,” said Joel Hammond, Indians Assistant Director of Communications. We continue to identify ways to make the experience at Progressive Field as enjoyable as possible for fans at the ballpark and share our fans’ excitement to get the 2017 season started.”
The part about this that bodes best for the Indians is while they have made significant gains already over the season ticket purchases of 2016, they have the rest of the offseason to tack on to this growth. While many were lured into their season ticket purchases by playoff priority and the shot at attending at least one of the World Series games, one of the Indians consistent sales periods remains on the calendar. Opening Day is a rite of passage for Indians fans, a city-wide holiday where fans young and old unite in jackets and hand warmers, to recount their favorite scenes of Major League and celebrate the beginning of another baseball season with 35,000 of their closest friends. Opening Day ticket access is a huge boon to Indians fans, annually the most important ticket all season, and one that is almost as hard to purchase as a playoff ticket. The Indians provide priority access to Opening Day tickets to partial season-ticket holders and to holiday Six Packs purchased prior to December 23. This incentive promises to be the basis for even more multi-game commitments from Indians fans, dwarfing that of last offseason.
For the Indians, the increase in season ticket holders and partial season ticket holders is a large step forward in raising the attendance base, providing a floor for that April day game when it is 45 degrees and the walk up crowd is sparse. The team has spent the past few offseasons making Progressive Field and and The Corner, one of the hottest spots in Cleveland. Attendance has been a never-ending conversation over the past few years, but the conversation can become an increasingly positive one with these latest additions.
- Full-season equivalents are the assembly of two forty-game packs or four twenty-game packs. [↩]
11 Comments
Buy those tickets!! Give those Dolans some financial confidence before free agency gets cooking!!
They lured a minority owner this year. I’m praying that it was for the express purpose of locking up Lindor. Having that dude here, as his body fills out and power increases, would anchor the defense, anchor the offense, and keep those precious “contention windows” pried open. Not to mention being the first guy casual fans will pay to see in person in a long time.
Lindor can’t leave until after 2021. Yah for baseball’s archaic talent system!
Yeah, he doesn’t hit arbitration until 2019, so there’s definitely some time. It will be interesting to see how they work the cadence on these new contracts. Salazar and Bauer are Arb1 this year, though I expect them to do 1yr deals for both and kick that can down the road a little farther, but then they’ll add Jose Ramirez to the Arbitration mix, and the following year it’s Lindor and Naquin. (and Cody Anderson if he matters at that point)
Losing Santana and Chris Johnson’s contracts next offseason is just about perfectly offset by raises for Kipnis, Kluber, and Brantley, so they will have to spend additional salary to extend anybody this year or next. Then in 2019 there’s room for new salary raises to kick in due to Brantley, Andrew Miller, and Josh Tomlin coming off the books.
Got my 20 game pack. Still annoyed the Indians will not work with you at all when it comes to seat location. Every year I ask for some measure of flexibility on row/seat location (I am willing to pay more) and every year I am told to pound salt. Specifically I want to move from row AA to row N and I offer to pay the difference in face value. Instead I sit in AA and look up 13 rows and see N empty. Bad business over there.
Is your 20-game package in the Field Box – Back section? I think you’re trying to move to Field Box – Middle, which requires a minimum 40-game package. At least for half and full season packages, you are allowed to pick and move seats, and that’s happening this week with the Select-A-Seat program.
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This. 40 game packages allow you to pick your seat, but they have rows cordoned off for full season ticket holders who get the pick of the litter.
I wanted 165 (Lower Box Front). They would give me AA but not N which is still Lower Box Front.
I understand the concept and if demand were higher that would be totally valid but my point is that those full season people don’t exist (here). The Indians should be bending over backwards to take the stack of money I am trying to throw at them when they have been struggling to sell full season packages.
In this instance the view from 165 AA was too far back from the field for me so we shifted over to 175 and pay less to sit closer. So the Indians lost out on the premium I was willing to pay to sit in 165 N and the price difference to sit in 165 AA.
FWIW, 164 Y was the best I could do on a 40 game. This was back in July. I could have got down a few more rows, but the seats were in the middle.