Could this be the new Browns Alternate Jersey?

Cleveland Browns Jerseys

Cleveland Browns president Alec Scheiner could be a very angry man this evening. An image circulating on Twitter shows what are claimed to be the team’s new orange alternate jerseys. The image shows the front and back of what appears to be a jersey for Pro Bowl cornerback Joe Haden, complete with the new “brighter” orange with a “Cleveland” wordmark across the chest, drop shadowed numbers, and the Browns trademark helmet stripe on the sleeves. The Cleveland wordmark would be an NFL first.

Since the Browns announced their intention to rebrand and re-outfit the team two years ago, the dennisons of the Internet have been “leaking” their own versions of the Browns new uniforms. Most of these were based on the work that Nike had already done for teams like the Seattle Seahawks and Tampa Bay Buccaneers, but these seem to be a departure from those design styles.

Even if this turns out to be a hoax, the creator of this image would have to be credited as having an eye for detail. The letters and numbers on the jersey appear to be in the new type-face revealed in February. Nike logos and tags are represented in their proper locations. Additionally, the phrase “DAWG POUND” is printed on the inside of the collar of the jersey, a feature similar to many soccer jerseys Nike has designed over the past few years. Hanging behind the jerseys are what appear to be t-shirts featuring the new “Dawg Pound” logo. None of these details would confirm that this image is the real deal, but this is one of the more convincing designs to come from the microblogging platform.

If they are just a hoax, the team in Berea could be having a laugh. If they are real, however, you can be sure heads are about to be rolling down Lou Groza Boulevard. The team is scheduled to unveil the long-awaited uniforms later this month.

  • RGB

    The Cleveland across the front is pretty collegey, so I would think that’s not it it.
    But other than that, I’m diggin it.

  • I certainly hope this is fake, because those are almost comically terrible

  • Natedawg86

    Why would they show players way in advance, and why would they allow them to take pics of them…gotta be a hoax, they are having fun with it though

  • Brooks

    If this is real this could be the last straw. These are terrible.

  • Sam Gold

    Is April fool’s still going?

    Holy mother of God will the shiite hit the fan if this is what two years produced.

  • Dirtyalaskan

    I’d have to say that these aren’t real. No flywire on the collar is a pretty big giveaway and the collar looks pretty funky. Nike loves their flywire and wouldn’t debut a new jersey scheme like this one without it. Could be one of the cheaper ones for us folks who don’t want to drop $200 for the elite version.

  • Jordan

    They could be the limited version, they’re less expensive and they, even for the jerseys normally with flywire, don’t have flywire. Still ugly if real.

  • Clayman

    The “Cleveland” on the front actually makes it look more like one of those knockoff Wal-Mart brand jerseys that doesn’t have NFL sponsorship. Yay, Cleveland Football Team! Go Orange Team!

  • Not bad, but I’m still holding out for something similar to the Browns pro bowl uniforms.


  • Hopwin

    It would like nice on me, having a hard time picturing it with pads under it. Also gray pants like the Indians wouldn’t look terrible with that.

  • Scott Johnson

    Looks like new merch, not an actual jersey.

  • JM85

    With everything else that happened this offseason, terrible uniforms would only be fitting.

  • The_Real_Shamrock

    Yes yes and yes.

  • MrCleaveland

    Dave, Dave, Dave,
    It’s “denizens.”
    That Guy

    Hate the orange jerseys, and the CLEVELAND on the front is more flag football team than NFL. Otherwise, the basic design wouldn’t be the satorial disaster many of us have been dreading. There aren’t any weird pointy things or swoopy things on it, which is good.

  • tsm

    Just no turd pants. Anything else I can handle.

  • Danno910

    Never did like the orange jersey’s. With the helmet and this jersey, it’s just too much: too much orange. I still hope they put out brown jersey’s over orange pants like the Kardiac Kids days…just sayin’…

  • Danno910

    Love, love, love these unis. Hope they’re the real deal.

  • Underdawg

    These look like tshirts to me. Look at how long the sleeves are. The neck line doesn’t look like the Nike jerseys either. My guess is the orange version will look something like it, but these are not it.

  • In a word? No chance.

  • Greg Popelka

    In one other word, those look like a little kid’s pajamas. Like the Bengals.

  • RGB
  • Mark Szczepanik

    MrCleaveland, MrCleaveland, MrCleaveland,
    It’s “sartorial.”
    That Other Guy

  • MrCleaveland

    D’OH! Hoist by my own petard! Live by the niggle, die by the niggle.

    Thanks, Mark. I’ve been screwing up that word for years.

  • MariV

    Seriously, guys….orange is not the new black. And who really cares what they look like? As long as they start winning they can show up in their pajamas as far as I care. It would be nice if this team could concentrate on what is important….like getting a decent quarterback who will have some longevity.