Video: LeBron James Jr. balls out—again
February 24, 2015Brian Spaeth on Cavs and more with @dimoko – WFNY Podcast – 2015-02-23
February 24, 2015The Cleveland Browns logo unveiling was a bit like Y2K. There was a ton of hype, but in the end, not a whole lot of excitement. Also much like Y2K, it’s a major relief for most fans of the orange and brown. In the end, the Browns changed the color of orange and updated their dawg logo in a continuation of referring to the entire Browns fan-base as the “Dawg Pound.”
The primary logo will largely remain the same, though the orange is indeed darker and the facemask has been made brown. The team’s secondary logo (pictured above) is a rebranding of the pound.
Fans of the Browns have been on edge for the last week as word trickled out surrounding the new logo for 2015. Given that the team is planning on unveiling new uniforms for the coming season, the entire re-branding efforts have been a subject of speculation for much of the last several months. The new logo—which will represent the teams on all broadcasts, standing graphics and more—has widely been considered the first step in these endeavors.
The entire logo change is documented below:
“In redesigning our uniforms and modernizing our logos, our primary focus was honoring the Browns’ cherished history and recognizing the transformation of Cleveland,” said Browns President Alec Scheiner via press release. “As always, we spent significant time engaging with our fans during this process and took a very methodical approach the past two years to determine certain core characteristics symbolic of our great city. We are thrilled with how these translate in our logo and uniform and embrace the opportunity to fully share that with our fans in April.”
Related: A Prelude to a Logo
118 Comments
I’m surprised that this stuff isn’t out in the public sphere in some more official way.
there is an official color pallette for each NFL, MLB, NBA team owned by a paint company. Aha, it is Glidden paint through Lowes.
http://www.glidden.com/Team-Colors/NFL
The website hides the RGB/Hex mixture though. I think that you would get the combination if you bought some though.
I came across that. I’m sure they keep it under wraps to deter knock-off merch, but it seems like the sort of thing that’s hard to hide.
a “generous meh”, then. After all the hype, anticipation and apprehension, my honest response was “……oh.”
“a joke” sadly is pretty applicable these past… 15 years. guh.
yeah, but all the other websites have slightly different #’s than each other. So, they can get close, but not official?
I do, but I don’t think it has anything to do with the aesthetic choices they make or how they choose to announce them. But maybe that’s just me being too logical.
When Scheiner says that the logo was where they felt they most needed to stay traditional and the unis are where they intend to be more “radical”, it feels like he got those mixed up. At least for me, I’d rather see a more “radical” logo (Brownie forever gets my vote, but the PB silhouette sounded cool in theory) while maintaining the uniforms as we know them–with the new orange, of course. The logo wasn’t going on the helmet regardless, so feel free to get all crazy with it. But the uniforms are something we will have to look at for three hours every Sunday in the fall, so I’d prefer we stick close to the current look there.
The point was if they can’t do better with something like this then it’s no wonder they can’t find a QB 15 years and counting. It’s called judgment but heck just chalk this one up as the “same old Browns” despite them telling you it’s not the same old Browns. If I was you I’d be terrified at the prospective new uniforms based on this logo.
Why isn’t that bear wearing any pants? Please tell the bear to put on some pants…
As an artist I would be offended. I understand the chances of anything dramatic were slim to none but what they did, I mean come on now. Like I said above based on this I’d be terrified of the new uniforms. I just hope whoever is designing them actually has talent or at least a color wheel.
Cleveland fans: we’re gonna b%tch.
if that’s true that’s just a straight up PR nightmare.
I will state for the record that I like it. I prefer this new stylized “Dawg” secondary logo – at least it doesn’t look confused at why it’s supposed to be angry. This one is smug, like “Yeah, show a video package of The Drive again and I’ll knock up your poodle.”
Oh I’m plenty terrified about the unis, and fully expect to hate them. Then again, I was prepared to feel likewise about the logo changes, so what the hell do I know? But I just don’t see a correlation between this and their inability to find a legit QB, unless our marketing department has been doing our scouting work since 1999, in which case it totally makes sense.
There are plenty of things about this franchise to legitimately criticize and worry about. I’m not interested in looking for gripes that aren’t there.
Real new logo (courtesy Twitter)
https://pbs.twimg.com/media/B-j7VylCQAAX1a_.png
That bear is “porky pigging it,” which is more naked than naked itself.
http://4.bp.blogspot.com/-TsIlaNjkP0M/TtdxIJCeq7I/AAAAAAAAB5w/CLR9wcwTT7o/s1600/Porky_Pig-High-Resolution-Wallpapers.stillmaza.com-1.bmp