Cleveland Browns owner Jimmy Haslam and his staff unveiled, on Wednesday, their plans for an upgraded version of FirstEnergy Stadium, including improved Jumbotrons at both ends of the stadium as well as a substantial modernization to the sound system and seating. The project will cost roughly $120 million.
The scoreboards will, when installed, nearly triple the size of the current boards. The new boards would be more ingrained in the stadium and closer to fans. Surrounding the scoreboards would be what the team has dubbed “unique fan-engagement areas.” Throughout the stadium, the plan also calls for LED video boards, which would feature stats, scores and information, and installation of an entirely new audio system, said to deliver crisper, clearer audio everywhere in the facility. From a seating standpoint, the Browns will aim to create more seating in the lower bowl, enhancing the view and fan experience for as many fans as possible. The additional lower-bowl seats would further the intimate “close-to-the-field action” that fans love as they watch the game.
The second portion of the upgrades, set to take place in 2015, revolve around concession access and technology. In 2015, the Browns would create new dramatic graphics throughout the stadium, honoring current and former Browns. They will also strive to improve general-admission concession areas, with what they consider to be “revamped and unique offerings, modernize premium areas, and create new hospitality and fan-engagement opportunities.” For those wondering about their cell phones and wifi access, the team states that improving digital connectivity with fans is very important. There will be an emphasis on that throughout this entire modernization.
“We have consistently communicated that two of the primary areas of focus for us are creating a winning team and creating the best fan experience in the NFL,” said Haslam. ““We have engaged our fans, asked for their thoughts, and responded to their ideas and concerns. This modernization plan is a result of our desire to invest in creating the best environment for them and our players.”