Fans of the Cleveland Browns who opt to watch contests within the confines of FirstEnergy Stadium will be treated to some behind-the-scenes video beginning in 2013.
In the league’s on-going efforts to provide paying fans with improved in-stadium experiences, all 32 NFL teams will be mandated to have cameras within the locker room that will feed footage exclusively to monitors and scoreboards. Use of the cameras is mandatory NFL spokesman Greg Aiello recently confirmed, and no team will be exempt from airing footage—teams will get to decide what footage gets aired, however. In addition, this footage will be able to be viewed on team-specific smartphone apps.
The league is also mandating that replays of important plays – fumbles, scoring plays, catches on the boundary – be shown in the stadium, even if the replay may not show an outcome that is favorable to the home team as it has been handled in the past. In many stadiums, replays are withheld if they would help the visiting team as coaches have the ability to view the play on stadium scoreboards prior to deciding whether to challenge a play.
NFL commissioner Roger Goodell, amidst falling attendance levels league-wide, has endeavored to improve the in-game experience across the NFL. While brief video clips will not have fans flooding to the box office, it’s undoubtedly a step in the right direction.